Branding with Promotional Products
Building your brand is one of the most important aspects to growing your business. Promotional products are one of the most cost effective ways to increase and sustain brand awareness with prospects and clients. In a 2017 consumer study *PPAI found Promotion Products are the #1 best received and least avoided advertising vehicle. **Respondents were asked to think of a promotional product they’d received in the past two years and to recall the specific product, the advertiser and the message: A whopping 76.2% recalled all three key pieces of information.
The Right Tools. The Right Solution.
Looking for an idea for a Branded product? Checkout our search tool to look for a specific item or products within a specific category.
We CreateImages tell a story, share a feeling & reveal information to your viewer.
Images Tell A Story
Graphic Design goes beyond creating a new logo. Creating a specific design for a marketing piece along with a branded item that will catch your customers attention is paramount.
We SourceProviding innovative branding options allow you to continue to work on what you do
Product options are useless without a clear understanding of what you do and who your audience is. We provide a variety options that will expose and heighten brand awareness.
We SupportKeeping your project timeline on track to meet your in-hands date.
Making sure product inventory is available, inspecting your art proofs to make sure they are good to go, and making certain your items ship on time is as important to us as it is to you.
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BEST RECEIVED ADVERTISING VEHICLE
* Today’s consumers are exposed to an expanding, fragmented array of touch points; however, there’s a growing sensitivity to the idea that consumers are trained to be blind to advertising. The market for consumer awareness has become so competitive that attention can be regarded as a currency in the world of advertising. The rising cost of this element is reason enough for brands to consider their return on investment, such as which ad vehicles have a higher probability of being received by consumers. Promotional products are better received and less avoided by consumers than any other advertising vehicle.
* Promotional Products Association International (PPAI) has been the trusted organization and authority in the promotional products industry since 1903. With more than 14,000 member companies worldwide, PPAI represents manufacturers, suppliers, decorators and distributors who market to advertisers to help promote their businesses and/or brands. Advertising clients include Fortune 500 companies, agencies, nonprofits, schools, hospitals, charities and small businesses. Creative Consulting has been a PPAI member since 1997.
*The 2017 PPAI Research Project & Consumer Study was conducted in late 2016 and released in early 2017
**2015 study by Louisiana State University and University of Texas at San Antonio.